In today’s digitally-driven world, the Information Technology (IT) industry stands at the forefront of innovation, propelling societies, businesses, and individuals into a new era of possibilities. The rapid pace of technological advancements, coupled with the increasing reliance on digital infrastructure, has catapulted IT to the forefront of our modern world. Today, we’re exploring what artificial intelligence (AI) might have in store for the future of IT. What can we expect to see from AI, and how can IT leverage these technologies within our industry? More importantly, does AI threaten IT jobs in the UK and worldwide? 

Read on to find out more! 

AI as a catalyst for growth

It’ll come as no surprise to many that much of the IT industry’s growth is a result of the continuous stream of technological advancements that redefine how we live, work, and connect. The advent of artificial intelligence (AI) has revolutionised how businesses operate in ways that would have been unimaginable only a few short years ago. 

Level Up Your IT

Natural Language Processing (NLP)

There’s few people left who haven’t heard of ChatGPT. Yet what some people might not know is that ChatGPT falls under Natural Language Processing (NLP), a subfield of AI, which enables computers to understand and interpret human language. This holds significant potential for IT companies to deliver better customer service by leveraging advanced language understanding and communication capabilities. 

How so? 

Firstly, NLP-powered chatbots and virtual assistants can engage in natural language conversations with customers, offering instant support and information. These AI-driven assistants can understand customer queries, provide relevant responses, troubleshoot technical issues, and offer step-by-step guidance. By simulating human-like interactions, NLP enables IT companies to provide round-the-clock assistance, improve response times, and enhance customer satisfaction.

Moreover, NLP helps IT companies in the UK and around the world to analyse customer feedback, inquiries, and support tickets more effectively. By extracting insights from unstructured data, such as customer reviews, emails, and social media interactions, NLP algorithms can identify patterns, sentiments, and trends. This analysis provides valuable feedback for IT companies to understand customer preferences, pain points, and emerging issues. With these insights, IT companies can proactively address customer concerns, refine their products or services, and personalise their support offerings to meet individual needs.

Level Up Your IT

By leveraging NLP technologies, IT companies can improve response times, personalise support, proactively address customer concerns, and optimise their overall customer service experience. Embracing NLP in customer service practices enables IT companies to deliver efficient, effective, and satisfying experiences for their customers.

Personalised experiences for users 

We discussed above how NLP can be used to personalise customer experience through reading and digesting text. But can artificial intelligence in general drive personalised experiences? 


AI algorithms are capable of analysing vast amounts of user data, including browsing history, purchase patterns, demographics, and social media interactions. By employing machine learning and data mining techniques, AI systems can identify patterns, correlations, and preferences. With the right level of expertise, IT professionals can use IT systems to create personalised user profiles that serve as the foundation for tailoring recommendations, content, and services to individual users.

This includes IT systems which manage AI-powered recommendation engines. These engines leverage user data and machine learning algorithms to generate highly relevant and personalised recommendations. Whether suggesting products, content, or services, recommendation engines adapt and improve over time, continuously refining their predictions based on user interactions and feedback. By presenting users with personalised recommendations, IT systems enhance user engagement, increase conversions, and foster long-term loyalty.

Streamlining operations

That’s not all. AI-powered automation has significantly streamlined repetitive and mundane tasks within IT operations. Intelligent algorithms can automate data entry, software testing, and system maintenance, reducing human effort and increasing operational efficiency. Meanwhile, AI algorithms can effectively handle intelligent data analysis, analysing large volumes of data quickly and accurately, uncovering patterns, trends, and insights that would be challenging for humans to identify. Thanks to both these innovations, IT professionals can leverage artificial intelligence to drive productivity and make data-driven decisions, leaving themselves free to focus on more strategic initiatives and complex problem-solving.

IT professionals of the future 

We’ve seen how AI is fundamentally reshaping the world of IT. But what does that mean for IT professionals in the UK ? 

What are the skills of the future for the IT world? 

Contrary to popular belief, the rise of AI presents exciting new opportunities to adapt and upskill for IT professionals. The adoption of AI technologies will lead to the automation of repetitive and mundane tasks, leading to a shift in the responsibilities of IT professionals. They’ll have the opportunity to focus on higher-value activities, and can shift their focus towards strategic planning, problem-solving, innovation, and delivering higher levels of customer value. Namely, IT IT professionals can dedicate their time and expertise to areas that require human creativity and critical thinking.

That’s why rather than being replaced by AI, IT professionals are more likely to collaborate with AI technologies. AI can augment the capabilities of an efficient IT team, enhancing their productivity by assisting in data analysis, automation, and decision-making processes. Furthermore, IT professionals will play a key role in addressing the ethical considerations of AI. As artificial intelligence algorithms make more autonomous decisions, issues of bias, privacy, and transparency become more and more pressing. IT professionals will need to stay updated on the latest regulations, standards, and best practices in artificial intelligence ethics to mitigate risks and ensure responsible AI usage. 

To achieve this collaboration, IT professionals will need to develop a strong understanding of AI technologies and learn how to work alongside AI systems to leverage their potential effectively. ‘Human’ skills such as critical thinking, creativity, and problem-solving will become paramount in the AI world, as will technical skills related to AI, such as machine learning, data science, natural language processing, and algorithm development, will become increasingly important. 

How does this translate to jobs? 

Far from threatening IT jobs, the widespread adoption of AI is expected to increase the demand for skilled IT professionals.  Organisations will require specialists who can implement, maintain, and optimise AI systems, meaning that although some traditional roles may decrease in demand, new roles will emerge to support AI implementation, such as AI specialists, data scientists, and machine learning engineers.

AI specialists, or AI engineers, focus on developing and implementing AI solutions, leveraging machine learning algorithms, and designing AI models to address specific business needs. They possess a deep understanding of AI technologies, programming languages, and data analysis techniques to build and deploy AI systems effectively. Meanwhile, machine learning engineers specialise in creating and optimising machine learning models and algorithms. Working closely with data scientists and data engineers to develop robust machine learning pipelines, machine learning engineers clean and preprocess data, select appropriate algorithms, and fine-tune models for optimal performance. Both AI specialists and machine learning engineers represent just two potential jobs of the future, bringing AI solutions from concept to reality. 

Level Up Your IT

As a result, it seems likely new jobs will emerge. Professionals who do not stay abreast of the latest developments and the ongoing upskilling necessary will fall behind as AI continues to outpace our expectations. In turn, the scarcity of AI talent may drive higher remuneration for professionals with the right expertise. As a result, the future is exciting for those with the right skills for the future, with well-paid jobs in the IT industry looking likely. 


The rise of AI is reshaping the future of IT professionals in a myriad of ways. Rather than threatening jobs, AI presents opportunities for IT professionals to adapt and upskill. While some traditional roles may decrease in demand, the need for professionals with AI expertise will create well-paid job opportunities in the IT industry. However, it is crucial for IT professionals to stay updated with the latest developments and undergo continuous upskilling to remain relevant and competitive in the AI-driven landscape. The scarcity of AI talent may result in higher remuneration for those with the right expertise, making the future exciting for individuals who are prepared to embrace the evolving field of AI.

Here at Proxar, based in London but provides services across the UK, we embrace a proactive and forward-thinking approach to IT. We’re constantly on the lookout for new technologies that can deliver better results to our clients, and the use of AI is no exception. When the time comes, we’ll be ready to combine or exceptional ‘human’ skills of communication, collaboration, and creativity with our technical expertise to embrace the AI world and leverage the new technologies to continue delivering the highest quality services to our clients. 

In conclusion, the rise of AI signifies a promising future for IT professionals. By embracing AI, adapting their skills, and working alongside intelligent technologies, IT professionals can thrive in an era of innovation and contribute to the ongoing transformation of the IT industry.